New Offering: Book Cover & Promo Bundles

Seven Tips for a Great Book Cover

Where to start when designing a book cover

An engaging and evocative book cover is an essential marketing tool for every author. When designed correctly, it will stand out on a crowded shelf and communicate with a reader in the briefest of glances. 

The following are a few tips for designing an engaging book cover that perfectly complements your manuscript:

Less is more

A book cover should be simple and uncluttered. It should represent the theme of the manuscript or the conflict within, however, not every plot point needs to be shown. One element should dominate and take charge to provide a hint of the atmosphere of the book.

Be genre-appropriate

Each genre has a formula per se, and if your novel falls in that genre, your audience will be expecting to see certain elements. For example, if your novel is Romance, the audience will expect to see an image that evokes love, passion or longing. Each of these feelings can also be achieved through the right typography. Yes, even the typography needs to be genre-appropriate. In our Romance novel example, your audience will expect to see a title that is curvaceous rather than straight or block letters.

Engage your reader on an emotional level

The image you use needs to give readers a sense of excitement and something they can relate to. Again in the case of Romance novels or stories that are character or relationship-driven, designs with people on the cover will sell more over an obscure image. Showing conflict or drama on the cover is a sure way to hook a reader looking for that type of reading experience.

Use strong typography

Along with being genre-appropriate and well crafted, the typography for the title and author name should be readable at thumbnail size. The choice of font can truly make, or break, your book cover.

Be consistent within a series

If you are writing a series, use similar thematic elements, typography or structure to provide consistency, recognizability and branding.

Use the same eCover & Paperback Cover

Since there isn’t as much of a gap between eCovers and Paperback covers anymore because all print covers will be shown somewhere online anyway, choose images and typography that will work well for both. The major advantage of this is recognizability with your audience and in the market.

Don’t wait until your novel is complete to design your cover 

Participating in a pre-publication Cover Reveal campaign with bloggers and posting your cover on GoodReads early generates hype about your novel. It also reduces stress from a last minute rush if you have to wait for your favourite designer. You might find you need to allow additional time for a special photo shoot or image production. Starting early is always best. That said, you should wait until the major themes and storylines are fleshed out in case your characters decide to take the story in another direction. Changes in the plot could impact the image choice for your cover. 

Women's Lit Book Cover Sale

I think its always a great time to celebrate Women's Literature. So for a limited time, SAVE 10% off all our Women's Lit/Chick Lit Book Cover Designs


With both illustrated and photo cover art to choose from... 

* eCovers - regular $50, now $45
* eCovers - regular $75, now $67.50


Publishing a paperback as well? Not a problem. We can help you out with that!


Click here to view our full gallery of Premade Women's Lit Book Covers. Here's a little teaser of what to expect...

Additional Information


All covers will only be sold once. First come, first served.


For more information... email direct to kat@aeternumdesigns.com, or contact us via our Contact Form.

Ready to purchase? Simply purchase directly on the website via PayPal and we'll be notified as soon as it happens. We'll be in touch soon afterwards to get your information like title, author name and any other text you'd like to see on your cover.

Sharing is Caring!

Feel free to pass this along to your friends using the links above so they can sign up for these emails as well. Your friends too can be the first to hear about the next promotion that's right for them!



Till next time when I'll share some more pretties! Have a beautiful and creative week!

New Promotion: March 13th 2014

To celebrate my love for all things Science-Fiction, for a limited time, save 10% off the regular price of these 4 Premade Sci-fi Book Cover Designs:

▪ eCover for "Avalon" - regular price $75, now $67.50

▪ eCovers for "Distorted Perception", "Our Earth" & "Triumvirate" - regular price $50, now $45 each

Print Covers matching these designs are also available for purchase. These covers will only be sold once. First come, first served.

For more information, email us directly at kat@aeternumdesigns.com or use the Contact form, 

or simply drop by the Pre-made Cover Store on our website.

Be sure to sign up for the newsletter so you'll be the first to hear about the next promotion!

Now Offering Gift Certificates

Share the love by gifting a personalized Aeternum Designs certificate in whatever dollar amount you wish to gift to your favourite person! (example included)

It can be used towards the purchase of any Aeternum Designs service - Book Cover Art or Graphic Design.

Contact us by filling out the Contact Form on our website or email us at kat@aeternumdesigns.com and we'll get back to you as soon as possible to make arrangements to have it mailed to you.

New Promotion January 20th

For a limited time, save 10% off the regular price of this Thriller Book Cover Design

▪ eCover - regular price $50, now $45
▪ Print Cover & eCover - regular price $100, now $90

This cover will only be sold once. First come, first served.

For more information, email us directly at kat@aeternumdesigns.com or use the Contact form, or drop by the Pre-made Cover Store to buy.

Be sure to sign up for the newsletter so you'll be the first to hear about the next promotion!

New Promotion Jan 12 2014

Save 10% off the regular price of this Book Cover Design:

~ eCover - regular price $75, now $67.50
~ Print Cover & eCover - regular price $150, now $135

This cover will only be sold once. First come, first served.

Email us at kat@aeternumdesigns.com or use the Contact form on this site.

or 

Drop by the Pre-made Cover Store to buy now.